Societal expectations of the role of business in human rights are rapidly changing. With investors, employees and consumers taking positions previously only held by activists, businesses can no longer narrow the scope of their engagement solely within their direct operations but must assume a proactive role in advocating for human rights in their communities. As the world turns its attention to social and economic recovery, the Global Future Council on Human Rights will help to shape the new corporate human rights agenda. Convening leaders from business, civil society, government and academia, the council will explore the shift needed for business to take a leading role in protecting universal human rights. Sourcing and generating guidance and best practices, the council will support companies in embedding corporate human rights activism, and in establishing new partnerships, operational structures and governance frameworks necessary to do so in an effective and authentic way.