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Publicado: 25 septiembre 2026

Travel & Tourism Development Index 2026

Contributors

World Economic Forum

Kiva Allgood
Managing Director, USA

Selima Benchenaa
Lead Family Business Community, Switzerland

Charlotte Boutboul
Lead, Experience Economy, Switzerland

Ramya Krishnawasmy
Head, Experience Economy, Travel and Tourism, Switzerland

Maksim Soshkin
Insight Lead, Travel and Tourism, USA

Production

Laurence Denmark
Creative Director, Studio Miko, UK

Alison Moore
Editor, Astra Content, UK/USA

Charles Phillips
Editor, Astra Content, UK/USA

Oliver Turner
Designer, Studio Miko, UK

World Economic Forum Public Engagement

Maxwell Hall
Creative Editorial Lead

Floris Landi
Design Lead

Sybile Penhirin
Head, Video and Design

Acknowledgements

Zurich Insurance Group

Julia Bardy
Thought Leadership Manager

Sophie Heading
Group Head of Thought Leadership and Editorial

Sean McAllister
Editor-in-Chief

Cara Morton
Chief Executive Officer, Global Businesses and Operations

Igor Rogach
Senior Data Editor

Beyond Tourism Insights Council

Quim Martinez Bosch
Vice-President, Global Public Sector, Mastercard

Tenisha Elizabeth Brown
Senior Tourism Specialist, The Inter-American Development Bank

Sandra Carvao
Director, Market Intelligence, Policies and Competitiveness, UN Tourism

Lucas Eduardo Chau
Economist Policy, International Air Transport Association

Daniel Fenton
Managing Director, Global Tourism and Destination Advisory, JLL

Angelo Goggioli
Global Key Account Director Hospitality & Residential, Technogym

Olivier Henry-Biabaud
Partner, Managing Director, MMGY TCI Research

Sophia Hyder Hock
Chief Impact Officer, Destinations International

Jennifer Iduh
Head of Research and Insights, European Travel Commission

Nejc Jus
Director, Head of Research, World Travel and Tourism Council

Richie Karaburun
Clinical Associate Professor and Director, HI Hub Incubator, New York University

Marion Karl
Head of Surrey Hospitality and Tourism Management, Senior Lecturer in Tourism Marketing and Management, University of Surrey

Pavnesh Kumar
Director – Sustainability and Research, Pacific Asia Travel Association

Mateo Labaki
Senior Partner, Kearney

Wendy Li
National Programs Director, Global Sustainable Tourism Council

Yan Li
Head of Financial Services Partnerships and NAC, Zurich Cover-More

Ayah Mahgoub
Senior Urban Development Specialist and Lead, Cities, Jobs and Tourism, World Bank Group

Jessie F. McComb
Senior Tourism Industry Specialist, Asia Development Bank

Alejandro Mullor
Worldwide Public Sector Industry Advisor and Tourism Lead, Microsoft

Edmund Ong
General Manager (Singapore) and Senior Regional Director (SEA), Trip.com Group

Julia Park
Director, Visa Economic Empowerment Institute, Visa

Haiyan Song
Director, Program Associate Dean and Chair Professor, Professor in International Tourism, Hong Kong Polytechnic University

David Taylor
Head of Thought Leadership, American Express Global Business Travel

Jose Filipe Torres
Chief Executive Officer, Bloom Consulting

Anouck Weiss
Chief Communication Officer, Foundation President, Sommet Education

Shanez Wijesinghe
Vice-President, Quality Assurance and Sustainability, Cinnamon Hotels

Data Partners

The World Economic Forum would like to thank the following data partners for their invaluable contributions, without which the realization of the Travel & Tourism Development Index 2026 would not have been feasible:

AirDNA
AirDNA is a leading provider of global short-term rental data offering destinations a complete understanding of their local lodging and tourism industry. Through a combination of interactive dashboards, market trend reports and future-looking data, AirDNA helps destinations gauge supply and demand, understand travellers’ changing priorities and accelerate the economic impact of tourism.

Bloom Consulting
Bloom Consulting is a global consulting firm specializing in Nation and City Branding, working with countries, regions and cities across six continents. Headquartered in Lisbon, with offices in London, Paris, Riyadh and Madrid, Bloom Consulting has been operating since 2003 and has completed more than 190 projects. Every two years, the company publishes its Bloom Consulting Country Brand Ranking, which analyses the brand performance of 180 countries and territories worldwide. For more information, please visit www.bloom-consulting.com.

GlobalPetrolPrices.com
GlobalPetrolPrices collects and publishes fuel, electricity and natural gas price data for more than 150 countries. The data, which has been collected from original sources specific to each country since 2014, is used to track and forecast retail energy costs across countries. For more information, please visit http://www.globalpetrolprices.com.

The International Air Transport Association (IATA)
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing more than 370 airlines accounting for some 85% of global air traffic. It supports many areas of aviation activity and helps formulate industry policy on critical aviation issues.

International Union for the Conservation of Nature (IUCN)
IUCN is a membership union composed of both government and civil society organizations. It harnesses the experience, resources and reach of more than 1,400 member organizations and the input of more than 16,000 experts. IUCN is the global authority on the status of the natural world and the measures needed to safeguard it.

MMGY TCI Research
MMGY TCI Research, UN Tourism-awarded and trusted by more than 150 destinations and travel organizations worldwide, stands at the forefront of travel intelligence. MMGY TCI propels the success of destinations with data-driven insights, offering global, proprietary analytical solutions tailored for DMOs of all sizes. Specializing in visitor experience, destination reputation and resident sentiment, MMGY TCI has pioneered in combining hybrid analytics from surveys and curated big data for guiding and evaluating destinations’ management and marketing.

Tripadvisor
Tripadvisor, the world’s largest travel guidance platform, helps hundreds of millions of people each month with their travel plans, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at restaurants and discover a host of places nearby.

United Nations World Tourism Organization (UN Tourism)
UN Tourism – the new name of the World Tourism Organization (UNWTO) – is the United Nations specialized agency for fostering tourism as a vehicle for equal, inclusive and sustainable development. Working with its Member States, international organizations and the private sector, UN Tourism promotes safe and seamless travel for all. It also works to make tourism the foundation of trust and international cooperation and a central pillar of growth and opportunity. As part of the wider UN system, UN Tourism is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its ability to create decent jobs, promote equality and preserve natural and cultural heritage. Travel

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