Shaping the Markets of Tomorrow

How can we drive economic transformation? In order to achieve the twin objectives of generating economic prosperity and addressing key societal and environmental challenges, our economies will need to transition to a new technological and socio-institutional system.

The Markets of Tomorrow represent niches of technological and socio-institutional innovation within the current economic systems that enable the creation and exchange of new products and assets. Such markets are not yet mature but are considered to have the potential to significantly reshape the established paradigms of economies and societies and contribute to economic growth and transformation towards more sustainability and inclusion.

The first phase of the project aimed to provide a simplified framework that outlines the milestones that technological and socio-institutional innovation must achieve to fully develop a new market, and to map the most promising markets of tomorrow that can both drive economic growth and help safeguarding the planet, empowering and protecting people, and advancing knowledge. These have been presented in the Markets of Tomorrow Report.

This content will be integrated into the Closing the Innovation Gap Playbook, developed to help governments and businesses think through the most relevant Markets of Tomorrow for their countries and industries, assess their level of maturity and identify possible interventions to trigger the necessary set of innovations.

In the second phase, the goal will be to develop a community that can catalyse coalitions of a number of public and private actors to shape these Markets of Tomorrow at a global and country level.

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