Ms. Yangjie ZHENG, a serial cross-boundary entrepreneur with extensive experience and international perspectives in luxury travel, technology, arts and culture, embarked on a journey into ecosystem restoration in 2020. She founded Good to Nature, dedicated to promoting ecosystem restoration and protection through social power, with the vision that everyone is naturally good to nature.

Under her leadership, Good to Nature has become an Actor for the UN Decade on Ecosystem Restoration (UN Decade), and a global partner of the World Economic Forum's UpLink Innovation Platform and Youth Hub. In 2024, she launched the planning and development of the World Generation Restoration Centre under the UN Decade framework, injecting a new impetus to global eco-restoration projects.

Drawing on her practical experience in the Xishuangbanna rainforest restoration projects, Yangjie proposed the ‘3-Approach Synergy Eco-Restoration Solution’ and the ‘25 Realms’ nature perspective, offering a novel methodology for sustainable ecosystem restoration and nature awareness. These frameworks have supported over 200 global projects, including the invasive species management programme in Kenya. In 2023, by applying the ‘Rainforest Realm’ perspective from the ‘25 Realms’, Good to Nature successfully launched the Good to Rainforest Festival campaign, ultimately reaching 93.8 million people in 77 countries worldwide.