Sarah Kaplan is a senior fellow at Wharton’s Mack Institute for Innovation Management and a professor of strategic management at the Rotman School of Management at the University of Toronto.
Everybody wants to generate breakthrough ideas. Few people know how to do it. Conventional practice is to pick a vague challenge (“We need innovative ideas!”) and then randomly brainstorm...
Conventional wisdom says brainstorming works best when people from different departments or groups come together to think of new ideas or solve problems. But research from Sarah Kaplan, s...
