Ruby is the founder of Brandnographer, an award-winning insight consultancy with the largest network of ethnographers across APAC. She delivers anthropology foresight for visionary pioneers like Google, Ikea, Apple and more.

She is a contributor of Futureagenda and World Economic Forum Agenda, also a guest speaker of Hong Kong University of Science and Technology (HKUST), guest lecturer of Swissnex, Duke Kunshan University and Hong Kong Design Institute.