Robert Govers is an independent international adviser, scholar, speaker and author on the reputation of cities, regions and countries and is chairman of the International Place Branding Association. His latest book is entitled Imaginative Communities: Admired cities, regions and countries. Govers has also been an adjunct or visiting scholar at Tsinghua University, Beijing; the Indian School of Business, Hyderabad; the University of Leuven, Belgium; Rotterdam School of Management, the Netherlands; Loughborough University London Campus; IULM University Milano, Italy; and several institutes in Dubai, United Arab Emirates. He also teaches place branding on the UNESCO World Heritage at Work Master’s programme in Torino, Italy. His latest book is entitled Imaginative Communities: Admired cities, regions and countries.
For too long, tourist destinations have focused on things like growth in arrivals, number of beds, receipts and revenue: a race to keep up with the competition. At the same time, the exis...
Are we unwillingly killing the geese that lay the golden eggs? The communities that tourists want to visit are increasingly under pressure from tourism. Essentially, no one person is liab...
