
Desarrollo Sostenible
Supporting more sustainable growth in the travel and tourism sector
For decades, tourism’s success has largely been measured through growth – more visitors, higher spending and greater economic contribution.
Naeem Adam is a strategy consultant specializing in travel and tourism, economic development and public-sector transformation. He has advised governments and public-sector organizations across the GCC on tourism strategy, destination development, innovation and economic diversification, and has contributed to global travel and tourism initiatives through his work with the World Economic Forum, including the development of the Beyond Tourism Impact Stars programme.