3 ways to help consumers make more sustainable choices
What will it take to dramatically expand the number of consumers who choose environmental sustainability, whether through their behaviours or their purchases? Our research confirms that c...
Lauren Taylor has worked at Boston Consulting Group since 2007. She has deep experience using qualitative and quantitative consumer insights to drive growth, having led more than 100 efforts around the world.
Lauren is currently the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the innovation needed to remove barriers, and how to influence customer behavior to drive sustainability while generating business value.
She is also the North America leader for customer demand and innovation, including Demand Centric Growth®, and has worked with clients in many industries. She is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy as well as organization and turnaround.
