Jacqueline Lu

Chief Executive Officer and Founder, Helpful Places (Digital Trust for Places & Routines)

Jacqueline advances technology transparency and legibility for more equitable and participatory smart(er) cities. She founded Helpful Places, a social impact enterprise advancing the adoption and stewardship of Digital Trust for Places and Routines (DTPR.io), an open-source data structure, visual language and "nutrition label" for urban tech that helps people see and understand how data, sensors and AI shapes the places we live, work and play in.

DTPR is a globally recognized framework - Helpful Places has supported its implementation in more than 12 communities across North America, Europe and Australia. The DTPR standard and its growing number of implementations have been recognized by organizations such as UN Habitat, the American Planning Association and the World Economic Forum; and awards programs organized by the Smart City Expo World Congress, the IoT Alliance of Australia, and PICCASO Canada.

Jacqueline’s experience spans public, private and non-profit sectors. As Data Lead at Mozilla Foundation, Jacqueline led the development and implementation of their data strategy. As Director of Digital Integration at Sidewalk Labs, she led incorporating innovation objectives, technology policy and data ethics into the company’s approach to urban development projects.

As the inaugural Director of Data Analytics at the New York City Department of Parks & Recreation, she developed the agency’s data strategy, developed the open data program and founded its first data science team. Jacqueline also spearheaded the largest participatory street tree mapping project in U.S. history, culminating in the NYC Tree Map, a digital platform for the collaborative management of NYC’s urban forest.

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