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Why the circular economy needs data to scale
Global supply chains can provide near-perfect visibility from raw material to point of sale. But when the product reaches the consumer's hands, the data disappears.
Hassan Murad
Co-Founder and Chief Executive Officer of Intuitive AI. Co-founded the company with Vivek Vyas in 2017, driven by a shared vision of a zero-waste future: growing up in Pakistan and India, they experienced at first hand the harmful effects of waste on local ecosystems, fuelling a passion to combine robotics, AI and sustainability. Together, developed Oscar Sort, an AI Recycling Assistant designed to help users make the right waste disposal decisions and reduce contamination in recycling. Today, Intuitive AI collaborates with universities, airports, governments and major venues across the globe, empowering them to achieve zero-waste goals. Oscar’s results speak for themselves. Every year, it educates and influences the waste habits of millions of people. By 2024, Oscar had increased waste disposal accuracy from 30% to 91% across various properties and prevented more than 600,000 incorrect disposals. These achievements highlight the potential of AI to create meaningful change in how people manage waste to build a more sustainable future.
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