Emma P. Mason Zwiebler is the Chief Executive Officer of the World Federation of the Sporting Goods Industry (WFSGI). Emma brings broad experience in business, law, and politics to lead the organization in its efforts to promote sports, the sporting goods industry and the benefits of physical activity to holistic health. She is a former professional athlete and sports lawyer who has worked in football clubs, sport technology start-ups and scale-ups in managing their strategic and external affairs. She has worked with a broad range of stakeholders in international sport federations, the International Olympic Committee, the sporting goods industry, the World Health Organization (WHO) and other related NGOs on a range of regulatory, governance, commercial, and health and wellness topics.