Reader in Consumer Psychology, Anglia Ruskin University.
You’ve had a long day and you’re tired. Faced with making dinner, you look in the fridge and decide to cook something that requires little effort. This is a common scenario, and one that ...
人们可能会认为自己只在需要时才购买所需的东西。但无论你是购买食物、衣服还是杂货，零售商都在利用心理说服来影响您的决定——并帮助你进行消费。
You might think that you only buy what you need, when you need it. But whether you are shopping for food, clothes or gadgets, the retailers are using the power of psychological persuasion...
Consumer society is growing fast around the globe. In 2011 it was estimated that 1.7 billion people were living in what is considered to be the “consumer class” – and nearly half of them ...
