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Publicado: 17 junio 2009

Driving Sustainable Consumption Consumer Engagement

This briefing document outlines the opportunities and challenges associated with encouraging consumer engagement as related to sustainability and as a key dimension of the value proposition of companies along the value-chain. The Consumer Engagement Working Group focused on the specific enterprise innovations and collaborations which need to happen beyond current innovation and marketing practices to effect fundamental shifts in consumer behaviour towards sustainable consumption.

This briefing document outlines the opportunities and challenges associated with encouraging consumer engagement as related to sustainability and as a key dimension of the value proposition of companies along the value-chain. The Consumer Engagement Working Group focused on the specific enterprise innovations and collaborations which need to happen beyond current innovation and marketing practices to effect fundamental shifts in consumer behaviour towards sustainable consumption.

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