2003-05, Dean of the Faculty of Management and 2005-10, Vice-President, University of St.Gallen. Since 2011, President, University of St.Gallen. Full Professor of Business Administration with a specialization in Tourism (1999); Director, Institute for Systemic Management and Public Governance, University of St.Gallen. Research and teaching priorities in the fields of management of personal services, general and location marketing as well as net economics. Industry focus on tourism development and planning, airline operations, railway operations and sports. Since 1996, has held directorships in service companies (transport, hotel group, LTCs, international consulting, finance, retail trade, among others). Currently, Chairman: listed Jungfraubahn Holding; Société Suisse de Crédit Hôtelier. Member of the Board of Trustees, Swiss Aviation Foundation. Former: Secretary-General, International Association of Scientific Experts in Tourism (AIEST), and Chairman, Academic Committee; Chairman, CEMS (Global Alliance in Management Education). Member, Equis Awarding.