Sophie is the founder and CEO of Kurly, South Korea's largest and fastest growing dedicated online grocer. Kurly is the destination for consumers looking for quality products and suppliers/producers looking for long-term sustainable partnership. Out of many innovations Kurly introduced to market, Kurly is most famous for its unique cold chain delivery system called “morning star delivery”, through which customers place order by 11pm and have them delivered by 7am. In addition to fast and efficient delivery, Kurly is also known for its unique offerings which account for ~30% of its total revenue. Kurly's contribution to the market is not limited to the business sector; Kurly is the first e-commerce company to go 100% green in its packaging material, and supports small businesses by deriving more than 50% of its revenue from SMEs. Previously, Sophie spent ~10 years working for Goldman Sachs, McKinsey, Temasek and Bain as an investment banker and consultant.