Shai Agassi is the Founder and Chief Executive Officer of Better Place, a mobility operator focused on one of this century's biggest challenges - building a scalable and sustainable personal transportation system that ends oil dependence. He works directly with government leaders, auto manufacturers, energy companies and others to make his vision of zero-emission electric vehicles powered by renewable energy a reality in countries around the world. This vision was inspired by a profound question posed at the World Economic Forum in 2005, ?How do you make the world a better place by 2020?? Agassi founded Better Place and, in 2007, officially launched the company. In 2008, Israel became the first country, and Renault-Nissan the first carmaker, to embrace the Better Place model of building an open network to enable mass adoption of electric vehicles and delivering transportation as a sustainable service. Soon thereafter, Denmark and Australia followed suit. Recognizing Agassi's visionary leadership with the Better Place model, Time magazine named him one of its ?Heroes of the Environment 2008?.