Safia L. Minney

Executive Director, People Tree

Safia Minney, MBE, is an award-winning social entrepreneur & internationally
recognised for the company she founded, People Tree, a pioneer of sustainable
and Fair Trade fashion. She led the business as Global CEO for 20+ years in Japan & Europe. In 2022, Safia launched Fashion Declares, a bottom-up, industry-wide movement to promote a rapid shift towards a Just Transition and regenerative fashion futures. Safia is a leader in sustainability and Modern Slavery and an international speaker on sustainable supply chains, climate action and Fair Trade. Safia is an executive coach and author of 9 books including; ‘Slave to Fashion’, campaigning to eradicate modern day slavery in the fashion industry and ‘Slow Fashion - Aesthetics meets Ethics’. Safia recently launched www.realsustainability.org
to promote sustainable living and leadership and joined other business leaders to form a network of business to declare a Climate, Ecological & Social emergency : www.businessdeclares.org.

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