Rory Hunter

Chief Executive Officer and Co-Founder, Song Saa Collective

Successful entrepreneur, Rory Hunter is the CEO of the Song Saa Collective and is one of the pioneers of sustainable development in Southeast Asia. The Collective includes Song Saa Resorts and the award-winning Song Saa Private Island – consistently voted one of the top 10 resorts in the world – in Cambodia’s Koh Rong Archipelago ( In 2006, Rory, along with his wife and business partner Melita, established the Koh Ouen Marine Reserve, Cambodia’s first-ever marine protected area. The reserve has since expanded to 400 square kilometers and has gained the support of Monaco’s Prince Albert II. To further this cause, Rory founded the Song Saa Foundation in 2013, an independent NGO dedicated to preserving Koh Rong’s underwater sanctuaries, providing alternative means of livelihood for its residents and bringing much-needed healthcare and education to the region. Passionate about the progressive role business can play in addressing the issues facing humanity, Rory focuses on projects that bring about transformational impact on a maximum scale. Following the triple bottom line approach, he directs all efforts into using commerce to drive positive societal change while delivering strong financial returns to shareholders. Song Saa Collective’s pioneering new development in Siem Reap will create a 200+ hectare Bio-Reserve with a Song Saa Resort at its core, and will focus on rainforest rehabilitation, wetlands conservation and cultural heritage preservation in the area. Song Saa is also broadening its aspirations with a pilot, renewable-energy project that will supply solar power to rural communities and plans to launch an ethical fashion collection in late 2017. A regular speaker at international conferences, Rory is always keen to impart his knowledge and passion on business’ obligation to serve society. He spoke at the G20 Summit in Brisbane in 2014, where he shared Song Saa’s story and his vision of ‘Tourism’s New Frontiers’. A year later, the World Economic Forum, in recognition of his professional accomplishments and commitment to ecological economic development, appointed him a Young Global Leader. Prior to becoming a leading entrepreneur, Rory was a successful advertising executive and worked for multi-national firms including Saatchi and Saatchi. He’s a graduate of Harvard Business School, has studied Sustainability and Resilience at Stanford University, and has a Bachelor of Economics from Sydney University. Rory’s unwavering fortitude and go-getter attitude also extends to his personal life. He completed the Coast to Coast in 2015, one of the worlds toughest endurance races, set in New Zealand, in 17 hours, and is an offshore sailor, downhill skier and long-distance runner.