Robb Henzi

Senior Vice-President, Strategy, sparks & honey, Omnicom Group

I am Senior Vice President at Sparks & Honey, a cultural consultancy that blends data and social sciences to solve world-changing challenges. I manage a portfolio of consulting clients across a variety of verticals; operate as a strategic lead on growth initiatives including the architecture and optimization of our strategic offerings; and lead our government and public sector engagement. I've had a chance to work with some of the world's biggest companies - from PepsiCo to L'Oreal to Facebook, DARPA and the State Department within the US government and other NGOs and non-profits. Prior to this role, I served as a Senior Director of Strategy at We Are Social, a leading global social media agency, and, before that, I served as a Director of Strategy at VICE Media, where I focused on content strategy for leading brands. I also served as a Vice President of Strategy at Havas Media, where I was responsible for developing digital media strategies for our clients. Prior to Havas, I had experience at Ogilvy, Capgemini Consulting, Google, and Sony Music Entertainment. I received my MBA from NYU's Stern School of Business, and hold a BA from Colby College. Professional expertise includes intelligence-driven cultural consulting, digital and content strategy, consumer insights, and business & marketing growth strategy. When I am not at work, I am spending time in Austin with my wife and two small children (recent Brooklyn transplant) - riding my bike, skiing when it's cold and absorbing as much music and political insight as I can.