Nathalia Arcuri is a Brazilian entrepreneur, journalist, finance specialist, philanthropist and founder of the world's largest financial entertainment platform, Me Poupe! From content to technology, Me Poupe! has been making it easier for people to understand difficult concepts involving finances and investments, her company helps over 21 million people each month to improve their financial life. Nathalia believes that education is the first step for true financial freedom and her mission is to make people free through democratic access to quality knowledge.
Nathalia disrupted the Brazilian financial market by bringing the concept of entertainment to the service of financial education. Her work at the forefront of Education has earned her several awards over the past 4 years. Me Poupe! democratized access to personal finance content, introduced complex concepts in a simple and fun way and among its platforms has the largest YouTube channel in the world, with more than 5.5 million engaged subscribers.

She is an author, a student of behavioral economics with a specialization in choice architecture.

Bibliography:

Spare me! 10 steps to never run out of money in your pocket. 2018
+500 thousand units sold

Practical Guide Mee Save! 33 days to change your financial life.
2021
+30 thousand units sold