Two decades ago in 1999, co-founded GOONJ, an award-winning non-profit. Commerce graduate with an advanced degree in Advertising and Public Relations from India's IIMC, largely remained the behind the scenes worker in the initial years of Goonj. 2005, joined the work full-time, ending 15-year corporate career, also ending 8-year stint as News Publicity Head at BBC South Asia. Has focused on serving the people and the team with the foundational values of Goonj. Passionate about giving voice to unheard communities, especially women, on their neglected issues and needs like menstrual hygiene, in far flung villages of India. Is working to build pan-India civic engagement through powerful communication with the masses. Widely travelled nationally and internationally. Time with people in the deep interiors of India is biggest learning personally and professionally. Trained dance movement facilitator; finds it most enriching and inspiring to connect with youths taking initiatives for the country.