Luana Genot is one of Brazil's most influential business leaders and social entrepreneurs, driving transformation at the intersection of AI, economic opportunity, climate action, inclusion and mental health in the workplace.

As Founder and CEO of Instituto Identidades do Brasil (ID_BR), a not for profit, she partners with the private and public sector to unlock the $12 trillion opportunity that McKinsey identifies in advancing gender and racial equity in the workplace, schools and in society.

Her strategic advisory work spans global Fortune 500 companies, including Unilever, Carrefour, Disney, and L'Oréal, where she serves as a board member on the Global Council for Diversity and Inclusion.

Over the past decade, Genot’s powerhouse consultancy ID_BR has trained over 700,000 corporate employees, 60,000 educators, and reached 14 million people annually through strategic campaigns and Brazil's largest broadcast Award on equity and inclusion.

Genot recently launched Deb (IG: @chamaadeb), a proprietary AI for good platform that gives individuals a safe, nonjudgmental space to have anonymous conversations with the GenAI around race and allows companies to use Deb to navigate complex culture challenges.

Her innovative approach has helped partner companies and organizations to improve talent retention and development, outperforming industry benchmarks by 20% through diverse team building and inclusive leadership practices.

A trusted advisor to Brazil's government on economic development, Genot serves on the Presidential Council for Economic and Social Development and is helping shape the country's AI and climate justice strategy in the context of COP30.

She is also a Young Global Leader at the World Economic Forum, where she advocates for responsible AI development that serves both business growth and societal progress, and was recognized with the Folha de São Paulo 2022 Human Rights Award.

She holds a degree in advertising and marketing from PUC-RIO, a master's in Ethnic-Racial Relations from CEFET-RJ, and a postgraduate degree in marketing from IED-RIO. As a CAPES scholar at the University of Wisconsin-Madison, she specialized in race, ethnicity, and media studies. Genot has also authored three influential books, including a Jabuti Prize finalist.

Her weekly column in O Globo's Ela Magazine reaches Brazil's top business leaders and policymakers.Genot has also authored three influential books, including a Jabuti Prize finalist. Her weekly column in O Globo's Ela Magazine reaches Brazil's top business leaders and policymakers. Under her leadership, ID_BR is expanding its impact across Latin America and beyond, with a bold vision to reach 100 million people by 2030.

Above all, Genot is driven by love—love for her children, Alice and Hugo, and a deep commitment to creating a world where they and others can thrive in equity and dignity.