Lili is a former corporate executive turned entrepreneur, Cultural Intelligence® expert, and television business commentator. An immigrant from Colombia, she came to the U.S. at 17 without speaking English with a suitcase and an American Dream. After a decade at Johnson & Johnson, where she pioneered multicultural marketing in the pharmaceutical sector and founded the Hispanic ERG HOLA, she co-founded Culture+ Group, an independent network of Cultural Intelligence® Companies helping brands grow with data, strategies and marketing to tap into high growth markets. She is on a mission to turn cultural trends into impact and profits across board rooms.
Culture+ Group specializes in business transformation, inclusive marketing, and AI-driven insights through its ecosystem of companies, including CIEN+, CIEN+Health, Human Dot Plus, and The Choice+. It has been listed three times by Inc. 5000 as one of America’s Fastest Growing Privately Owned Companies.
Lili is among the fewer than 2% of Latinas serving on a Fortune 500+ public board, as an independent director at the global lifestyle retailer Zumiez (NASDAQ: ZUMZ) and RCN Television (BVC: RCNTELEVI). She is also former Chair and now board member of the FRIENDS of the National American Latino Museum and is an investor and value creation partner at AUA Private Equity Partners.
Recognized for her impact, Lili has been featured by Inc., Forbes, Bloomberg, and Fortune and honored with awards including Inc. Magazine’s Top 500 Female Founders (2025), Top 101 Most Influential Latinos (2024), ALPFA’s 50 Most Powerful Latinas (2023), PRWeek’s Top 30 in Healthcare (2022), and U.S. Hispanic Businessperson of the Year, among others.She is also a philanthropist with Hispanic/ Latino focused scholarships at the Latin GRAMMY Foundation and Southwestern Adventist University.
She holds degrees from Southwestern Adventist University, the University of Colorado, and Harvard Kennedy School, where she served on the Women’s Leadership Board.