Kathy Baxter

VP & Principal Architect, Responsible Artificial Intelligence (AI) and Technology, Salesforce

As Salesforce's first dedicated AI ethicist, I built the technical foundation for the company's Responsible AI practice. I work across product, engineering, legal, policy, and security teams to create products our customers and society can trust. Prior to my role as Principal Architect and VP of Responsible AI, I spent two decades as a UX researcher at Google, eBay, Oracle, and Salesforce. My background in psychology and human factors engineering has shaped how I think about technology by focusing on human needs, capabilities, and values. That's the same lens I bring to AI governance: ensuring AI is not just safe but beneficial for all.

Externally, I serve on Singapore’s AI Verify Foundation and the World Economic Forum's Global Futures Council for Data Frontiers. I also serve on multiple boards, including the EqualAI Foundation, the EC-Council AI Security Advisory Board, and the Editorial Board for the open-access journal Advanced Computing. Previously, I was a Visiting AI Fellow at NIST.

I co-authored two editions of "Understanding Your Users: A Practical Guide to User Research Methodologies." I received my MS in Engineering Psychology/Human Factors Engineering and BS in Applied Psychology from the Georgia Institute of Technology.

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