Brij Kothari innovated Same Language Subtitling (SLS) for mass literacy, a simple idea that is potentially worth one billion people reading every day in India and another billion globally. Brij is pushing for SLS to be implemented on all film songs and music videos on TV in India. Broadcast and education policy has accepted SLS "in principle" for a national scale up, however, a sustainable funding and implementation mechanism, is yet to be found. Brij is on the faculty of IIM, Ahmedabad. He holds a PhD in Education and a Masters in Communication from Cornell University. He founded PlanetRead and BookBox as a Fellow at Stanford University, to leverage the power of SLS. The SLS innovation is the recipient of several international awards.