Adam Bird is a Director with McKinsey & Company and Co-Leader of the Global Media and Entertainment Practice. He advises the top management of leading global media, entertainment, technology and consumer goods companies on critical business issues and leads McKinsey's Digital Marketing Practice, as well as the firm's Global Digital Initiative. Prior to McKinsey, Bird was the youngest Senior Partner with Booz & Company (formerly Booz Allen Hamilton). He founded the European Media and Entertainment Practice and led the Global Consumer and Media Practice. He also served as a Member of Booz Allen Hamilton's and Booz & Company's Board of Directors, the firm's highest governance bodies. Bird is co-author of Customer Centricity: New Opportunities for the Media Industry. He often speaks on media topics at conferences and is cited in leading publications. Bird is a Member of the International Council of the Paley Center for Media and serves as Vice-Chairman of the Board of the Munich International School. He is an honours graduate of Wesleyan University.