Established in 2004 in Hangzhou, Panshi is a leader in internet advertising worldwide. Panshi Network Alliance covers 115 industries and 95% of Chinese internet users with high-quality websites. More than 400,000 websites have joined the Network Alliance's platform. The Alliance focuses on potential customers through targeted browser and browsing behaviour, site and keyword use, and local geography, promoting information on a webpage through text, pictures, animation or other forms, effectively enhancing sales and brand awareness.