PUSH is a design lab that helps communities, public bodies and private organizations to innovate and have impact in a sustainable way. Through service design, PUSH aims to push cities forward by improving their citizens’ experiences. PUSH was founded in 2013 in Palermo, Italy, and involves professionals with wide and varying backgrounds: from design to information technology, from digital media to business management. It specializes in social innovation, social entrepreneurship, smart cities, software development, service design, urban design, interaction design, education, project management, and open innovation.