Provenance enables businesses to make the origin, journey and impact behind products transparent to the millions of shoppers that want to know more. From ingredients to farm photos to climate impact and recycling instructions, Provenance connects what shoppers care about to the brands and products that match their needs and values.
Enabled by blockchain and open data, our software gathers and shares key product information and stories in a way that’s secure, trustworthy and accessible -- bringing the supply chain to the shopper, online and in store.
Clients include the 2nd and 5th largest UK retailers (Co-op and Sainsbury’s) and Unilever. You can check out our backstory on the BBC and through our widely read Whitepaper. We've worked on global traceability projects including with tuna and tea. We also work with hundreds of other small retailers and brands and are in partnership with many certifiers and data providers.