Novica

Novica is a company that connects talented artists and artisans from developing countries with the global art and home decor market through its website, cutting out multiple layers of intermediaries to benefit artisans and consumers. It is a private, venture-backed company, founded in 1998, providing business opportunities to artisans in developing economies and promoting traditional cultures and skills. It has 100 employees and offices in Brazil, Ghana, India, Indonesia, Mexico, Peru and Thailand. Since 2001, it has been associated with National Geographic.