Mumzworld.com has pioneered a revolutionary online e-commerce shopping experience and is the largest e-commerce site in the Middle East for the mother, baby and child segment. The brand offers customers access to a comprehensive catalogue of childcare- and maternity-related items from hundreds of brands, in English and Arabic, delivered anywhere. The company operates within the projected $8 billion baby market and $30 billion e-commerce segment in the Middle East and North Africa. Launched in 2012, Mumzworld has established itself as a household name in Gulf Cooperation Council countries. The brand has secured multiple rounds of funding, is on a vertical growth trajectory, and is a regional e-commerce success story.