JUSTO is a fair-trade e-commerce marketplace that promotes sustainability, equal terms of trade and in Latin America, acting as a facilitator and leveraging third-party agent between local or regional suppliers and direct consumers, without the downfalls of conventional middlemen that enforce abusive trade practices against the suppliers and inflated prices with low-quality goods to consumers. JUSTO's vision is based on the central idea that a more fair treatment of suppliers will enable social and economic inclusion, and sustainability of economic activities in the long run.