Ecoflora is a certified B company based in Colombia that specializes in developing innovative natural ingredients and colours sourced from the country's botanical biodiversity. Ecoflora has a net positive impact business model that involves collaborating with rural communities to sustainably harvest botanical raw materials, which not only drives their biobased innovations but also supports environmental conservation efforts in tropical forests. Notably, Ecoflora has achieved a breakthrough by creating the world's first acid-stable natural blue colour from a native species, Genipa americana, while also offering a range of other valuable non-timber forest products from Colombia's diverse flora.