EcoAlf is a sustainable fashion brand that develops fabrics from recycled materials. In partnership with specialist manufacturers, it transforms discarded fishing nets, PET plastic bottles, used tyres, coffee, and post-industrial cotton and wool into high-quality yarns and components for clothing, accessories and footwear. The brand has collaborated with Apple, Swatch, Coca-Cola, will.i.am and Barneys New York. EcoAlf manages the full process in the supply chain, from waste collection to recycling technologies, manufacturing, design and retail. The EcoAlf Foundation launched the Upcycle the Oceans initiative to work with fishermen to collect and recycle waste from the ocean, then recycle it into fashion products.