Mass Events, Massive Gains?

Taylor Swift’s Eras tour has generated an estimated $5 billion in economic activity, boosting local businesses, filling hotels and stimulating local hospitality sectors. Major global gatherings – from the FIFA World Cup to the Olympics – have served as catalysts for urban regeneration but also pose risks to local economies such as financial strain, under-used infrastructure, and inequality. How can the public and private sectors leverage these events to create lasting impact?