People everywhere are exposed to air pollution. It is the largest environmental risk to public health and the fourth leading risk factor for premature deaths globally. Exposure even at relatively low levels poses risks to health and it is responsible for a substantial amount of disability for those living with diseases caused by air pollution. Calls for urgent action on reducing air pollution have been increasing, with organizations worldwide joining voices to promote clean air and establish air quality as a key priority on political, scientific and policy-making agendas. Because air quality concerns everyone, the World Economic Forum’s Global Future Council on Clean Air joins these voices in aligning with existing calls for action. It is promoting an integrated approach to improving air quality for all based on scientific evidence, strong political action and a participatory approach that includes different stakeholders.