Zara Ingilizian

Head of Shaping the Future of Consumption; Member of the Executive Committee, World Economic Forum

Bachelor of Science, Marketing and Finance, New York University; Chicago Management Institute, University of Chicago. Expertise in marketing and general management across classical consumer goods, lifestyle, and luxury sectors. Began career in 1989 with Kraft Foods with roles of increasing responsibility across multiple functions (finance, sales, and marketing) and business categories (beverages, cereal, desserts, and snacks); last role at Kraft was Vice President of the $2 Billion Cookie category featuring iconic brands such as Oreo, Chips Ahoy and Fig Newtons. Joined Diageo in 2011 as Senior Vice President leading a multi-billion dollar portfolios comprised of categories such as Vodka, Rum, and Whiskey portfolios; leading brands included Johnnie Walker, Crown Royal, Smirnoff, and Captain Morgan. In 2014, co-founded a tech start-up in country of birth, Armenia, to promote economic development. Recognized as one of “Top 50 women in brand marketing”. Member of the Board, Armenia Fund USA.

Últimos Artículos

COVID-19

新型コロナウイルスの感染拡大:働く目的、働き方、働く場所を再考すべき時

新型コロナウイルス感染拡大により、消費財産業は大きな打撃を受けました。消費財産業の労働者数は世界中の労働者の20%を占め、小売業は、民間部門における世界最大の雇用主となっています。パンデミックの影響で業績が低迷し、倒産にまで至る企業が増える中、従業員の働く場所と働き方を見直すことを余儀なくされています。パンデミックは、古くから続く働き方の慣行を変えるきっかけになったのです。

31 ago 2020
COVID-19

受新冠疫情、科技等因素影响,到2030年东盟消费者习惯将发生八种改变

尽管新冠疫情将对经济造成重大影响,可能导致2020年的GDP收缩,并可能蔓延至2021年,但东南亚国家联盟(东盟)的10个成员国即将迈入社会经济飞跃式进步的的阶段,这会成为该区域的长期基本情况。在未来十年,该地区将成为世界第四大经济体,拥有4万亿美元的消费市场。虽然这十个成员国的发展方式各不相同,但它们都将提供丰富的增长机会。

25 jun 2020
Anterior
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