Ishtiaq Pasha Mahmood is a Professor at the NUS Business School where he studies and works with multinational and indigenous companies on their emerging market strategies. He joined the NUS faculty in 1999, after obtaining an economics degree from Oberlin College (1992) and a Ph.D. from Harvard (1999), and an interim stint as a management consultant in Chicago. From 2012 to 2015, Pasha was a Professor at IMD Lausanne where he taught in its flagship Orchestrating Winning Performance (OWP) program as well as in the most senior level Breakthrough Program for Senior Executives (BPSE) program. He has also taught at the Hitotsubashi University in Tokyo, and is a member of the Asian Service Business Research Institute (ASBS) at Waseda University. In 2002, Pasha won the Haynes Prize from the Academy of International Business (AIB) for the most prominent scholar in international business (under 40). More recently in 2014, he has won the Aspen Faculty Pioneer Award; dubbed "the Oscars of the business school world" by The Financial Times, the award recognises educators who integrate social and environmental issues into their academic research, educational programmes and business ethics. Pasha sits on the faculty advisory boards of the Evian Group, and the recently created SONY Reverse Innovation Community. At NUS, he teaches at both undergraduate and graduate levels, and directs the popular "Business Strategies for Asia" program for senior executives.