Problem Statement: Students in Latvia need to have accessible solutions to tackle bullying so that they can get a high quality education.
Target Group: Project provided tools and trainings to school-age children suffering from bullying, as well as teachers and parents.
Proposed Solution: According to the PISA survey 2018, Latvia has the highest bullying rates in OECD countries - every 3rd child in Latvia is being bullied. Neklusē aimed to decrease bullying in Latvia by: developing a mobile app for reporting bullying and educating teachers, parents, and children about how to identify and tackle mobbing.
Hub Activities: The project activities included:
Development of a mobile app through which a child could report bullying and receive professional help from a psychologist;
Providing trainings to teachers, children and parents;
Conducting surveys at schools about the state of mobbing;
Making awareness campaigns on social media.
Short & Long-Term Goals/Results, Available Metrics: As a part of the Global Shapers community:
Mobile app was launched in pilot schools;
Educational materials for teachers, parents, and children were developed and shared in trainings in more than 4 schools;
Over 60 schools participated in the school survey about bullying with more than 8000 responses gathered;
Reached over 440’000 users on social media with paid ads (60% of target group 18-65 year olds on social media), with 2.2 million impressions during whole campaign, with more than 200k post engagements and 1.7 million video plays.
Additionally to the paid media generated attraction to the facebook posts online with the organic reach of more than 400k;
Social media and website: 21 270 website visitors, 3 088 followers on facebook, 710 followers on Instagram, 8 followers on youtube (Feb 2019 - Jun 2020.
Collaborators: Neklusē collaborators included:
Development collaborators: MAKIT Software development; Otzi; Httpool;
Marketing and consulting collaborators: Sorainen; Fox consulting; Grizzly Riga; VA Government; Poligrāfijas Aģentūra; Lielvārds;
Financial contributors: Sewdbank;
Information and content partners: State Children Rights Protection Inspectorate; State helpline for children; State police; Organizations providing support to parents and children “Mammām un Tētiem”, “Centrs Marta”, “Pusaudžu resursu centrs”, “Cālis.lv”;
Survey collaborators: Edurio; E-klase.