Sally Shin

Sally Shin serves as Executive Vice President of Growth and Partnerships at CNBC, where she leads initiatives to accelerate growth across the brand and expand strategic partnerships. In this role, Shin drives innovation through new media collaborations and AI-driven opportunities, ensuring CNBC maximizes the value of its platforms, brand, and audience. She also works closely with CNBC’s senior leadership team and partners across VERSANT’s revenue, business development, and corporate strategy teams to drive long-term growth and success. Prior to her role, Sally was a Venture Partner at Comcast Ventures, investing in AI companies across the media and entertainment landscape. Previously, she was the co-founder and COO of Raive, building foundation AI models for the multimedia industry. Raive’s founding team included former leaders from OpenAI (co-creator of OpenAI Five, employee #11, Dalle-2 Lead) and NVIDIA (Senior Scientist). Raive was backed by Obvious Ventures, Basis Set, Norwest Venture Partners, Inovia, A* Capital, Seedcamp, Aglae Ventures (LVMH), Motier Ventures (Galeries Lafayette), Kima Ventures (Xavier Niel), Durk Kingma (OpenAI/Anthropic), Clem Delangue (Hugging Face), Eric Horvitz (Microsoft CSO). The company was acquired in late 2024. Before Raive, Sally served as Chief Strategy Officer at UnitedMasters, overseeing business development, partnerships, and corporate strategy. UnitedMasters is a music distribution and services platform backed by Apple, a16z, and Alphabet, empowering independent artists to build and grow their careers. Sally began her career in journalism. She served as Executive Editor at NBC News and previously as the San Francisco Bureau Chief at CNBC, becoming the network’s youngest bureau chief at 29. She also launched CNBC’s first technology show, which became one of the network’s highest-rated programs. She has served as an advisor to Kalshi, the first regulated prediction market platform in the U.S., and as a scout for Kleiner Perkins. Sally holds a B.A. in Journalism and Economics from NYU and an MBA from Columbia Business School. She is a Young Global Leader with the World Economic Forum.