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Holly Syrett

Global Shaper, Amsterdam Hub

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Co-founded Shaping Fashion, a collaborative volunteer project in the Global Shaper's Community to accelerate the fashion revolution by engaging with, informing and activating citizens and local communities. Currently active in 45 cities worldwide. Through role as Project Manager, Transparency, Sustainable Apparel Coalition, aims to increase transparency throughout the apparel value chain, to identify and act upon opportunities for improvement and to empower consumers/citizens to make informed purchasing decisions on basis of trusted sustainability information. At a young age, became interested in contributing to a better world and visited Uganda while at secondary school, raising €25,000 for Ugandan educational projects. Over the years, ambition merged with personal interest and area of expertise: fashion. Since first position working for Amsterdam Fashion Week and the Dutch Ministry of Agriculture to develop a competition around fashion and biodiversity, a red thread through work occurred: the realization of work projects that enable more informed and more sustainable decision-making in relation to fashion, examples of which include a sustainable fashion manual for designers, transparency workshops for manufacturers, exhibitions and websites. At the Sustainable Apparel Coalition, has the opportunity to work at scale, developing and facilitating transparency initiatives that will accelerate the must needed sustainable fashion revolution.