Princess Haifa Al Saud is the Saudi Vice Minister of Tourism. HH played a leading role in the successful transformation of the tourism ecosystem, including the development and execution of the National Tourism Strategy. The tourism ecosystem now comprises of the Ministry of Tourism, Saudi Tourism Authority, Tourism Development Fund, Tourism Development Council, Air Connectivity Program, and Saudi Red Sea Authority. Princess Haifa is a BoD Member of the General Authority of Civil Aviation, Qiddiya Investment Company, Tourism Development Fund, Taif Development Authority, AlAhsa Development Authority, and Saudi Red Sea Authority. HH is also a Member of Quality of Life Program Committee, the Tourism Development Council, an Executive Committee Member of Duyuf Al Rahman Program and Saudi Arabia’s participation at Expo, a Steering Committee Member of the Custodian of the Two Holly Mosques Scholarship Program, and Duyuf Al Rahman Program, and an Oversight and Monitoring Committee Member of the National Employment Program. During her tenure at the Ministry, HH Princess Haifa has been instrumental in delivering sector transformation through sustainability advocacy, dedication to youth and local community empowerment, and special attention to sector recovery, investment, and innovation.

Princess Haifa served as the Secretary General of Formula E Diriyah ePrix, the first major event in the Kingdom and a catalyst to the boom in events and entertainment sectors. She also chaired the Saudi-Emirati Youth Council and served as Chair and Vice Chair of the Arab Fencing Federation Women’s Committee and the Saudi Fencing Federation respectively, increasing the number of women on the official team from 0 to over 200. Her professional career started in equity sales at HSBC. HH holds a Bachelor of Business Administration from the University of New Haven, USA, and a Master of Business Administration from London Business School.