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Saudi Media Company (SMC) is part of Engineer Holding Group, which entails several media companies such as Al-Arabia OOH, Ain Al-Arabia for indoor advertising, and MBC media solutions (MMS). SMC is a leading media company in Saudi Arabia, offering multiple advertising media solutions. It is the exclusive media sales representative for Saudi Broadcasting Authority, Rotana FM, and Saudi Research and Media Group (SRMG). Furthermore, SMC operates and manages King Saud University Stadium (MRSOOL Park), which succeeded in enhancing, developing and digitalizing the stadium to support the sport industry in Saudi Arabia and ensure that it thrives.