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MAD works in forward-looking environments developing futuristic architecture based on a contemporary interpretation of the eastern spirit of nature. Its projects, from residential complexes and offices to cultural centres, desire to protect a sense of community and orientation toward nature, offering people the freedom to develop their own experience. Founded in 2004, it earned worldwide attention in 2006 by winning a competition to design a residential tower near Toronto, which won the best new building in the Americas award, CTBUH.