Mol is a social impact publisher that develops printed materials – magazines, books, calendars, guides – at below-market prices and directs parts of its revenue to social organizations in Brazil. Its publications always have positive and engaging content, with real-life success stories and a focus on journalism for citizenship, the promotion of human rights and quality of life. Created in 2007 in São Paulo, Mol has partnerships with large chains that sell its publications to the final consumer. Through retailer business volume and capacity, it fosters the culture of giving in Brazil.