1985, MA, Oxford; 1991, MBA, INSEAD. International media strategist. Formerly: worked with Philip Gould and Peter Mandelson, developing the New Labour concept; Senior Vice-President, Marketing, MTV Europe; then founded The Depot, a top 50 media insights agency; 2006, sold The Depot. 2006, joined BBC News as Global Director, Marketing, Communications, and Audiences. September 2013, joined Carat as Global Chief Strategy Officer. Currently Managing Director, dentsu X.