Nada Abou Saab is the Marketing Director, East Region -- Shopping Malls, for Majid Al Futtaim Properties, overseeing some of the region’s leading retail and leisure destinations in the UAE, Bahrain, and Oman. Nada has spent over 20 years working across the MENA business landscape, burnishing a strong reputation for driving market share, brand recognition and revenue generation through strategic marketing initiatives. As part of previous roles in sales and marketing in the MENA region, Nada developed considerable multinational expertise in the region’s growing luxury hospitality and retail sector. Nada has served as a member of the board of directors for the Middle East Council of Shopping Centres & Retailers since October 2018. She is a regional and international marketing judge with the International Council of Shopping Centers; and is also a member of the World Economic Forum Global Future Council on Media, Entertainment and Culture 2020-2021. She previously served on the Board of DUCTAC – Dubai Community Theatre and Arts Centre at Mall of the Emirates. Nada also lends her considerable experience and expertise to Majid Al Futtaim’s sustainability committee — as a member, she helps to ensure the alignment of all Majid Al Futtaim malls’ CSR calendars with the company’s vision, values and objectives. She holds a Master’s Degree in Business Administration and a Bachelor’s Degree in Business Marketing, from the Lebanese American University.