Bart van den Hooff is professor of organisational communication and information systems at the KIN Center for Digital Innovation, Vrije Universiteit Amsterdam. He has a PhD in communication from the University of Amsterdam. Before coming to VU University, he worked in consultancy (M&I/Partners), at Delft University of Technology and the University of Amsterdam. His research interests include complexity in information systems, business-IT alignment at different levels, online interaction and the use of mobile devices. His work has been presented at international conferences and published in leading academic journals.